John Baldessari's great promotional video

I recently came across this amusing 5 minute video about conceptual artist John Baldessari. It is an inspirational bit of marketing that very much suits John's story and sense of humour. If you don't know John's work the video will get you up to speed.

The key things to take away from John's video are his three tips for all artists:

  • Talent is cheap
  • You have to be possessed, which you can't will
  • Being at the right place at the tight time

Says it all. In fact it is pretty much what John Cleese said in his inspiration video.

You can find our more about John Baldessari here

(Source: Jack Nack)