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The path to advertising nirvana: Following my views on Monday regarding using Advertising as a business model for your internet business, Smashing Magazine has a very insightful article on how to decide whether advertising is right for your site, analysing your readership and how to approach and build relationships with advertisers.

One of the biggest things that would-be internet entrepreneurs seem to neglect, when hatching their master plans to conquer the online world, is how their business will make money. The fact that thay have more chance of winning the national lottery than becoming the next Facebook always seems to be a mere technicality in their plans....

“Imagination is more important than knowledge.” - Albert Einstein (via simonashley)